Harry Homework

1. Where do people watch/consume music videos today? How has this changed over the past years? ( Discuss Music TV Channels, DVDs and Internet )
2. How music videos have increased the income for the record company. ( find an example of an artist who owns the record label and therefore benefits directly. )
3. How music videos are used to promote the following: 

1. A particular song  ( explain how a music video helps to promote a song )
2. The artist’s album ( explain how a music video can used to promote an album. ) 
3. A new artist or promotion of an artist’s change in musical direction or image 
4. An synergy with another media sector (film, television programme  etc.)

In this report I will be talking about the purposes of music videos.


In media studies I will also be discussing types of music videos and how they have been able to benefit over the years.

The place were people today are watching music videos today is on websites such as YouTube were they have free access to watch anything.The way that the internet has changed over time is by launching google which was more successful than the early search engines also during the years of 2010-2014 people had access to very fast connections which helped to grow websites such as youtube which were hosting billions of videos an example of a video was  Psy's Gangnam Style which has been viewed almost 2 billion times. which shows how much progress was made over the years with the internet. DVDs have changed over time because VHS tapes were first brought out in the early 1980s which were very expensive for people to buy due to the industry was used to selling reels of film to theatres that showed they wanted to make profit the reason why made a huge change because You could own a high-quality version of a recent film for less than £20 and no returning and no extra fees, just a copy of that movie to watch whenever you want. Lastly which shows people could have access to film in their homes.

A Artist who owns a record label could be discolure Jaded as they show a clear screen shot the album in the video which helps increases the income for the record company

The way a music video helps to promote a song is by targeting your audience based on different factors this way you can gain more access to a group of fans which could benefit from watching your music video another way to promote a song is to target online communities which has the same niche with the music which is a effective way to promote the music video.

The way a music video can promote a album is by setting up a pre - order this is because it allows you to accept orders as soon as you start promoting the release. Also allows you to target all those people who have missed out on your previous music video but who still want to be the first in line to get a copy of your music video. Another way is getting your album on iTunes such as amazon and Apple Music the way this helps is that the majority of your listeners are likely to find your music there and you may be able to net some new fans if one of your tracks ends up on a popular playlist. which is a very effective way to get your album promoted.

A artist which has changed musical direction is Justin Bieber because he has made songs and changed his promotion over time such as aiming his songs at pre teens which were also aimed at a female audience from age 12-30 which is due to a lot of his songs being about love and relationships which is mainly aimed at a female audience. An example of one his musics that he produced is What do you mean? An example of imagery was mostly dark and mysterious colours with such as pink and purple and red being a constant theme also the  imagery in Justin Bieber's music video is very fast and features the colour pink. Which is directed at a female target audience. The change that he has made is aiming his music at not just pre teens but a older people and teenagers but however aimed at a female audience.   The imagery in Justin Bieber's music video is very fast and features the colour pink.


The way music videos promote synergy between movies and artist is that they can be as popular as each other for example black panther. it was multi award winning and the sound track written and produced by kendrick Lamar also won lots of awards and made him a super star.

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